Our partners at Scottish Rugby recently posted an article celebrating the impressive season the Scottish National Squad has enjoyed and the record breaking crowds that have flocked to watch the team:
More than half a million fans turned out to watch professional rugby in Scotland last season (553,969) as the sport continues its rapid rise in popularity.
Close to 70,000 Scotland fans have now filled Scotland’s biggest stadium, BT Murrayfield, on the past eight consecutive occasions, a significant upturn from the six sell-outs enjoyed in the previous four years (2013-16).
The atmosphere during the nail-biting performance against World Champions New Zealand, the record-breaking Hopetoun Cup win over Australia and the Calcutta Cup success over England all rank highly in the memorable moments that keep Scotland fans coming back for more.
The challenge for Scottish Rugby’s Head of Marketing and Sponsorship, Toni Blackhurst, and her team is therefore to ensure the world-class rugby on the pitch is backed by an outstanding match-day experience off it.
She said: “We thrive on delivering an unrivalled match-day experience which goes way beyond the 80 on-field minutes into a five-hour festival in the stadium grounds.
Click here to read the full article.